Market Intelligence in actual practice
		Markets change continuously: does your organisation change in time? Markets change continuously. Through technological developments, global markets, deregulation, and changing demands of customers, new opportunities arise for firms. However there will be threats as well.

Through structural attention for the field of market(ing) intelligence you can manage this optimally. You can act pro-active and quickly react on new situations. Some examples:

1. Marketing & Sales

• Generate new business after decline of sales
• Develop a market for existing product
• React on new competitive product on the market
• Launch a new product
• Export to a new region
• Protect brand portfolio: intellectual property intelligence
• Protect new designs: intellectual property intelligence
• Get better results from existing distribution channels
• Insight in prices & margins
  
• Other

2. Competition & Competitors

• Competitor alerts (permanent)
• Point out R&D trends of competitors
• Take advantage of new technology in the market
• Anticipate on new price strategy of competitor
• Anticipate on new distribution strategy of competitor
• Protect brands and designs: Intellectual Property Intelligence
• Shorten time-to-market period
• Improve competitive advantage
  
• Other

3. Market & Strategy

• Investigate and understand the needs of your customers
• Point out trends
• Use new opportunities & realise growth
• Determine market size and market development
• Segmentation and positioning
• Develop strategic marketing plan
• Smart decision-making: foundation of strategy
• Build competitive advantage
• Reconsider distribution channels
• (Market)research to found decisions
• Use new technology
• Benchmarking
• Simplify strategic choices
  
• Other

4. Tactics & Operational Questions

• Notice problems faster
• Formulate company profiles of potential customers
• Pre-testing of new product
• Be informed: keep up with “need-to-know” news reports
  
• Other

5. Organisation & Implementation

• Market intelligence: continuous process
• Organisation of information streams
• Partner search
  
• Other

6. Intellectual Property

• Research, brand registration & protection
• Protection of new design metallurgical company
• Act against introduction of similar toy (infringement of existing model registration)
• What are your competitors doing? (awareness service)
  
• Other

Additional information What is market intelligence exactly? The services of RTE Market Intelligence Vision and procedure of RTE Market Intelligence

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