An institute wants to market a new schooling concept focused on both “regular” students as companies. This type of schooling will optimally use information technology. Students will mainly have contact with instructors via internet (mail, chat sessions, NetMeeting) and receive customised new course materials.
Before drawing up this concept, the institute asked for a research for the market potential of this concept.
Research method:
On the basis of existing data and additional qualitative research, the need for schooling in the indicated area has been determined and investigated if existing supply provides this need. Interviews have been done with experts in the field of education, consumer behaviour, and automation.
Hereby distinction has been made between type of schooling (not every type is suited for this method), and target group. Furthermore the condition of technology of the potential clients of the E-schooling has been looked for (computer usage, computer knowledge, availability of fast internet connection).
Result: The E-learning concept has been adapted with the adjustment of more interaction among students because this is a (too) important part of the learning- and stimulating proces.
Through this research the decision has been made to focus on clients in a business environment, while the first intention was to introduce E-school especially on the consumer market who wants develop themselves through education.
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