A company that develops and sales body-care products wants to stay up-to-date about the way of positioning of her four most important competitors in Germany and France, their news facts, and their development in the field of R&D/technology (like investments in development of cosmetic food).
Regarding these competitors a search strategy has been developed. By continuously following these competitors through publications with branch news, intellectual property, market performance, and many other sources, strategic profiles will be formed and kept up-to-date. Periodically will be reported to marketing management.
Result: Accelerated introduction of new products adjusted to the newest consumer trends in e.g. Japan (time-to-market reduced with 25%, together with other measures).
Profit from new developed products increased with 25%. Strategic advantage on competitors.
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