Consultancy: the organisation of (market) information & implementation Implementation of market intelligence cannot be lacking Implementation of market intelligence within organisations cannot be lacking. Structural working on market intelligence, in the right way, generates the desired returns and efficiencies.

Therefore RTE does not only have, through ‘search and research’, solutions for market information problems, but also solutions for problems like:

• How can results from ‘search and research’ successfully be applied?
• How can market intelligence be implemented?
• Which skills do people need to have?
• What should be changed?

Together with the customer we make market intelligence productive, which is typical for our approach.

If necessary we pass solutions from our web. For example the training of people to understand / apply market intelligence.

Characteristics
Characteristics of implementation problems and appraoch

• market intelligence is policy
• explicitly supported by management
• market intelligence defines attitude of people
• people are the main focus (so not ICT / infrastructure)
• continuous process of improvement
• active sharing of information and knowledge: making productive of market intelligence

Procedure
Together with the customer a route will be worked out whereby market intelligence can applied within an organisation.

Elements with regard to these routes are:

• awareness
• commitment management
• goals
• starting with market intelligence
• professionalism in the market intelligence function
• organising information / information needs (people vs system)
• active sharing of information and knowledge training and education

Other products of RTE Market Intelligence:

RTE InfoScan: determining and analysing of information demands
RTE InfoSearch: relevant customised market information through “search & research” (ad-hoc)
RTE MarketInfo: continuous relevant market information
RTE Intelligence Reports: research, powerful analysis, strategy development & advice

RTE Intellectual Property Intelligence: advice and practical support with regard to the development of brand- / market strategy, model protection, and decision-making concerning intellectual property.