What is Market Intelligence exactly? Market Intelligence The process of systematic collecting, selecting, opening up, analysing, interpreting and distributing of internal and external gathered information, on a legal basis, from reliable internal, external and/or public sources for direct support of marketing decisions on all levels of the organisation (continuous and/or ad hoc).
Market Intelligence is a management tool and meant to be able to feed direct marketing decisions and scenarios.
MI is a continuous process, for everyone.
MI is controlled and supported by top management.
MI is concentrated on both tactical and strategic decision-making.
MI is multidisciplinary and evaluates/compares information about market developments, competitors, new technologies, marketing, and strategy.
What is the advantage?
Shortly, market intelligence yields competitive advantage through faster decision-making than your competitors, better decision-making by information advantages, saving costs, and directed investing.
RTE Market Intelligence helps to reduce uncertainty and creates a basis for strategic and operational marketing decisions. Basically it encompasses facilitating decision-making and operational performance within organisations.
Market Intelligence: Gain from competitive advantage
Benefits:
understand the (fierce) market developments and their impact.
notice market developments and pro-active acting
steal a march on your competitors: react faster
continuous need-to-know information available about external environment
(competitors, markets, customers, brands, products, services, technologies, suppliers, legislation, etc.)
